09 February 2010

Heavy is hilarious.

Choice moments from "Happiness is heavy," an essay written in 1999 by Miltos Manetas. Was turned on to it by the snarky Manya Scheps in her blog, New RSSHole.

First sentence:

"Websites are today’s most radical and important art objects."

Major groan. I suppose so, but maybe that's because websites are today's most radical and important objects, period-- like factories before them (spawning pop art), and farms before them (spawning commercial art as we know it), and before them... opposable thumbs, I suppose. Why is Blogger telling me that I'm spelling opposable wrong? Wikipedia and Arstechnica disagree!

Moving on:

Bob Dobbs (a friend of McLuhan) said: "advertising is communication between machines”. He also suggested that machines came alive in 1967 and that “now they are in an angelic state”. According to him, “advertising is communication between Angels”.

I once said "Internet is elevation of the soul." Guess (glad?) I wasn't the only one!

I am not feeling critical enough to wrestle with this one further. All in all, a light, fun read, despite the title (mine or Manetas').

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